The 20 Idioms Being Used / Industry Research

I have sourced 60 Idioms from the Penguin Dictionary of English Idioms (Gulland, D M., Hinds-Howell, D. 1994) that have the potential to be used within this range of correspondence cards that everyone will understand and can relate too. From this list i have whittled out 30, and from 30 i have narrowed the list to 20 due to the realistic prospects of the project. Below is the final list of the 20 idioms i will use:

• ·     The Bread Winner
• ·      Out To Grass
• ·      Turn Over A New Leaf
• ·      In Fine Feather
• ·      You Old Chestnut
• ·      Fresh As A Daisy
• ·      One For The Road
• ·      That’s All Water Under The Bridge
• ·      As Sweet As Pie
• ·      She’s A Peach
• ·      Nut’s About You
• ·      Hang Up Ones’ Boots
• ·      All Shipshape
• ·      When In Rome
• ·      Fighting Fit
• ·      Bite The Bullet
• ·      Drink Like A Fish
• ·      Soldier On
• ·      Two Can Play At That Game
• ·      Pick Of The Bunch

Starting at the top i shall work through and research each idiom as both an idiom and as a piece of artwork. From this i shall draw the 'object' to gain likeness to closely resemble that specific title of the idiom as much as possible before working it through a digital process. I don't intend to capture the idiom in its fullness and have the image become cheesy and distasteful, so i am planning to produce the image of Bread, for example, for the idiom 'Bread-Winner', etc.


I am planning to base the outcomes within the similar templates to which my 'I Wish You Were Here...' greetings cards were created. This will ultimately save me time and allow me to produce work using a template that has been tried and tested... and of course successful.
I have, however come across a couple of new artists that base their trade around the creation of greetings cards that will expand my knowledge from who i happened to look at in the previous 'I Wish You Were Here...' project. The previous research was extremely informative and therefore something i would like to bring across to this work. It can be found here relating to the industry, envelopes, and card sizes:

http://nathanjeffriesad32project1research.blogspot.co.uk/2013/01/further-industry-research.html

http://nathanjeffriesad32project1research.blogspot.co.uk/2012/11/books.html

http://nathanjeffriesad32project1research.blogspot.co.uk/2013/01/the-envelope.html

http://nathanjeffriesad32project1research.blogspot.co.uk/2013/01/the-size.html


I have come across Diva Pyari who designs for Linea Carta, who specialises in greetings cards. I like the flowing, freedom it brings across. Here is an example of work commissioned for the debut of a print magazine:

http://lineacarta.blogspot.co.uk/



I have also re-discovered the Cal*LINE - Classic American Letter Press Greetings Cards, but this time round i have been drawn in by their packaging. The simple, neat box allowing the cards to be seen gives a professional air to them. I don't plan to box my cards up, but i may very well tag them in a packet of some kind... Watch this space.

http://www.littleoranges.com/products.php?type=letterpress&category=2

I thought it would be useful to include Alex Clark here. She first began printing her own greetings cards in a very small way in 1998 then grew her range slowly for a few years. In 2005 she made the decision to develop the card business in a bigger way and released 60 new cards. The response was huge and within 2 years she had expanded her card ranges and moved on to selling wrapping paper and art prints.

In 2009 alex supplied over 2000 customers in the UK and exports to Canada, Australia, South Africa, New Zealand, Europe and parts of Asia.

Her business is located in an old sawmill by the banks of the Derwent in the village of Ebchester where she has lived for all her life. It’s a natural haven for all sort of wildlife with weasels, otters and just about every garden bird you can imagine likely to schedule an appearance at any moment. It is an environment that perfectly compliments the artwork that she publishes today.

http://www.alexclarkart.co.uk