Statement Of Intent

Name: Nathan Jeffries

Tutor/s: Mel Brown / Phil Trenerry

Module: AD33 CREATIVE & PROFESSIONAL CONCLUSION

Date: 7^th March 2013

Project Titles

Project 1: Greetings/Correspondence Cards with English Idioms

Project 2: Portfolio Material

Project 1
I intend to produce a range of 30 greetings cards using the theme of Idioms; along side this I will create an envelope according to each design. These will not come as a package, just as singular cards with the appropriate envelope. There will be no message inside as the idioms can be interpreted personally, and leaving space to write.

To complement this I will also be creating a range of 3 accordingly packaged note-cards. Each pack will contain 10 note-cards that vary of five designs giving two of each design in one pack. These will be smaller than the greetings cards and will also contain envelopes to match.

My intentions are to keep the style of the previous greeting card range to some extent. For example, I will keep the style of imagery with the water wash and digital input, however I would hope to remove the coloured bases and plan not to include one within this new range idea. I will keep the style of the hand stamp used when creating text, as this was also a strong point of the previous project. I may include coloured lines to the image instead of the black ones used previous as this will inject a bit of life into the designs but suiting the idiom, for example ‘Soldier On’ would have an army green theme, ‘All Shipshape’ would be sea blue, etc.

·       Audience: The general public

·       Relevance and Purpose: something that will be relevant to my practice as a freelance illustrator post graduation.

Project 2

I intend to produce 4-6 high quality images that will be featured within my summer show portfolio. These images will hopefully show a new level of depth within my work and yet tie in wirth previous pieces, boosting interest.
These images will be based around the theme of Steam Stacks and vehicles that feature them. The idea is that these pieces can be used at a later date and potentially be transformed into poster works or self promotional pieces. 

·       Theme: Portfolio Material

·       Genre: Digital Print Media

·       Relevance and Purpose: To create a deeper body of work that relates to previous work and yet shows development.

Timetable of Objectives:

For each project, in relation to the time scale what are the specific tasks that you will need to perform in order to realise and achieve your aims?

·       This should be a breakdown of your design process and could include everything from research, ideas generation, practical experiments, character designs, storyboards/roughs/dummy books, resource bookings, production and reproduction processes etc.

Wk	Week Starting:	Specific Weekly Targets:
31	25th Feb	Research all possible idioms
32	4th Mar	Research all possible steam stack featuring vehicles
33	11th Mar	Under take extensive drawing process of idioms chosen
34	18th Mar	Undertake extensive drawing of Steam Stack vehicles chosen
35	25th Mar	Carry on with processes previous
36	1st Apr	Research self-promotional strategies
37	8th Apr	Digitalise idiom results
38	15th Apr	Digitalise steam stack results
39	22nd Apr	Relevant self-promotional work
40	29th Apr	Compile Idiom cards/envelopes
41	6th May	Finalise steam stack portfolio pieces
42	13th May	Create idiom note cards
43	20th May	Self-promotional strategies
44	27th May	WED 29th MAY DEADLINE